Already a well-known international fireplace company Morso desperately needed to create brand awareness in South Africa. Due to a small budget an effective brand creation and awareness strategy was put into place over a three year period. Morso’s Share of Voice in the fireplace market changed from 26% at the end of 2004 to 40% at the end of 2005 and continued growing from there. This Share of Voice translates directly into market share. This was a huge increase in awareness and this resulted in a 28% Increase in units sold in the warmest winter for 30 years!

Artifact Brand Creators are currently working with Morsø North America, building brand awareness with amazing results! The recently completed Morsø Event Dome for HPBExpo was designed & project managed by ABC.
From concept rendering... show day!